greymatr.co

Here to hand you a blue lemon when you expect just grays. Greymatr isn’t just a service— we are your creative accomplice.

We bring to life a bold palette of ideas and executions. Think of me as your in-house brand strategist—just one who thrives outside the box. We work at the intersection of AI, content, and creativity

Curious? Drop me an email and let’s make something unforgettable.

Services

Creative strategist by title, storyteller at heart, AI explorer by curiosity — I've spent 20+ years hopping across radio waves and leading digital campaigns (even teaching computers a few creative tricks) to help startups and growing businesses find their voice.

I believe in mixing old-school creative magic with new-school AI smarts to help you work smarter, create faster, and think bolder. Whether I'm mapping out your brand's message or teaching an AI to brainstorm, I see every project as a collaborative adventure (with a few laughs along the way).

If you're looking for a cookie-cutter consultant, that's not me – I'm your creative co-conspirator. We don’t offer services, we co-create things.

AI Friend

Brand Hype Girl

Creative Co-conspirator

How to Build a Brand (Without Losing Your Mind)

So you want to elevate your brand? Welcome to the club. Population: everyone with a logo and a dream. Know Your Audience (Or Pretend You Do) First things first—figure out who's actually going to buy your stuff. Create "buyer personas," which is just a fancy way of saying "make up a person named Sarah who's 32, loves yoga, and has strong opinions about oat milk." Survey your audience if you're feeling brave. Just be prepared for someone to tell you your logo looks like a sad p

How to Create Content So Good, Your Cat Will Actually Pay Attention.

Quick content hacks. If not, it will be fun to read.

Your Brand's Playlist is Giving Dentist Office Vibes: A Music Intervention

Let's be honest. Your brand's music situation is a disaster. You're either playing royalty-free elevator music that makes people want to file their taxes, or you've got some intern's "Chill Vibes Only" Spotify playlist that includes both Enya and death metal. There's no in-between, and both options are sending customers running for the exit. But fear not! We're here to talk about music consultancy—aka hiring people who actually know what they're doing with sound so you can st

Clients

We have had the privilege of working with an impressive array of clients across various industries. Our tailored strategies not only resonate with their brand goals but also elevate their market presence consistently.